We all want the best out of life! At Le Pain Quotidien we believe this is all about finding balance through a strong sense of community, eating well, sleeping soundly, and staying active.

That’s why our new menu is based on the wholesome diets and lifestyles of happy, healthy communities around the world. Their approach to living better inspired our founder Alain and our chefs to experiment with new ingredient combinations and create delicious, nutritious dishes – to share the taste of living better with you and those you care for.

To celebrate our new menu, we are giving away a trip to one of the inspiring countries, Greece.

LE PAIN QUOTIDIEN – TERMS AND CONDITIONS OF THE CONTEST “THE TASTE OF BETTER LIVING”.

1. General Provisions.

1.1 These General Terms and Conditions apply to the contest “El Sabor de Vivir Mejor” (hereinafter, the “Contest”), organized by The Why Factory S.A, domiciled in Virrey del Pino 4050 1430 Buenos Aires Argentina, and registered in Cuit 30_71237097-8 (hereinafter, “LPQ”).

1.2 Participation in the Contest implies the participant’s full knowledge and acceptance, without reservation, of these general terms and conditions, as well as of all decisions related to the contest taken by LPQ.

1. Participation in the Contest

2.1 This Contest is open to all human persons over 18 years of age at the time of participation, residing in Argentina.

2.2 Any person who is directly or indirectly employed by LPQ (employees, freelancers, etc.) is not allowed to participate in the Contest.

2.3 In case of abuse, fraud or deception, LPQ reserves the right to exclude the entrant and/or winner from the Contest, and the entrant and/or winner will no longer be eligible to receive a prize, without prejudice to any other rights.

1. Organization of the Contest

3.1 This Contest does not require any purchase and is only valid from October 21, 2024 until November 3, 2024, 21:00 ART in Argentina.

3.2 To participate in the Contest and be eligible for the Global Prize described in Clause 4.1, a participant must cumulatively complete the following steps:

(a) Entrant “likes” the October 21, 2024 Instagram® post by @lepainquotidienar (hereinafter, the “LPQ Instagram® post”).

(b) Entrant posts a comment below LPQ’s Instagram® post in which he/she (i) describes what the “Taste of Better Living” means to him/her; and (ii) tags three (3) friends with whom he/she would like to share the “Taste of Better Living”.

(c) Shares LPQ’s Instagram® post in the “story” of his/her own Instagram® account. This entry will only be taken into account if the entrant has a public Instagram® account.

3.3 The objective of this Contest is for the entrant to describe and define “the taste of better living” in the most original way possible. Participants are expressly prohibited from using artificial intelligence (generative) tools in the context of the Contest.

3.4 Each entrant may only participate once in the Contest. If an entrant participates more than once, only the first participation will be considered valid.

3.5 Although the Contest is conducted on the Instagram® platform, the Contest is not sponsored, endorsed, administered by, or otherwise connected in any way with Instagram®.

1. Prizes

4.1 Overall Prize: Culinary Experience

There are in total four (4) Global Prizes to be assigned:

• One (1) Global Prize will be assigned to participants of the “El Sabor de Vivir Mejor” contest organized by the local LPQ entity in Argentina;
• One (1) Global Prize will be assigned to the participants of the “El Sabor de Vivir Mejor” contest organized by the local LPQ entity in Mexico;
• Two (2) Global Prizes will be allocated to the participants of the “Taste of Better Living” contest organized by the LPQ local entities in Belgium, the Netherlands, Grand Duchy of Luxembourg and France.

– The Global Prize includes only a culinary trip to Greece from June 3, 2025 (outbound flight will depart from Buenos Aires on June 2, 2025) to June 6, 2025 organized by LPQ, for the Global Prize winners, who may take one person of their choice, provided that this accompanying person is 18 years of age or older, on the culinary trip.

More specifically, the following is included in the Global Prize (in each case, 2 persons):

• 3 nights’ stay (from June 3, 2025 to June 6, 2025) in Greece at the Patric & Joan Leigh Fermor House in Mani, in private room with private bathroom and shared living and dining room (or similar accommodation, should this resort not be available);
• 3 x breakfast;

– Daily room cleaning service at the Patric & Joan Leigh Fermor House in Mani;

• Economy class flight to Athens, Greece, departing from the country where the LPQ entity that posted the Instagram® Post on which the winner commented is located (i.e., if the entrant posts a comment on the Instagram® Post (“Home Country”). In the case of Argentina, this is the Buenos Aires airport;
• Return economy class flight from Athens, Greece, to the Country of Origin;
• Transfer from Athens Airport to the Patric & Joan Leigh Fermor House in Mani on June 3, 2025;
• Transfer from Patric & Joan Leigh Fermor House in Mani to Athens Airport on June 6, 2025;
• Tourist tax for the stay at the Patric & Joan Leigh Fermor House in Mani from June 3, 2025 to June 6, 2025;
• 1 “family style” meal on June 4, 2025, together with all World Award winners and their companions, at the Patric & Joan Leigh Fermor House in Mani, prepared by Alain Coumont, founder of Le Pain Quotidien. Any specific dietary requirements (allergies, vegetarian, vegan, …) of the winner and/or accompanying person, must be communicated to LPQ prior to arrival in order to be taken into account.

Subject to availability at the time of booking, LPQ reserves the right to change flight dates, flights, airline, departure or destination airport and accommodation.

LPQ is not responsible for other costs associated with the Global Prize. The winner and his/her accompanying person therefore assume the costs of, among others, travel insurance, all meals except breakfast and dinner on June 4, 2025 prepared by Alain Coumont (see above), transportation between their home and the airport in the Home Country or any other transportation (except for the transfer between the airport and the hotel), rental car, excursions and/or activities, other expenses and other on-site purchases. In addition, the winners and their companion will jointly and severally bear all expenses for any damage they may cause to the House of Patric & Joan Leigh Fermor and/or the Argentinean company Le Pain Quotidien S.A., as well as for any other damage they may cause to persons during the entire duration of the World Prize (from June 3, 2025 to June 6, 2025). If a person wishes to consume their own alcohol at the Patric & Joan Leigh Fermor House, a corkage fee of €15 per bottle will be charged on departure. This list is not exhaustive.

Should the winners and/or their companions wish to extend their stay in Greece, they may do so at their own expense, including but not limited to any penalties or differential fees for the change of flights, as well as all expenses of any nature arising from the change and those arising from the additional days, in addition to the expenses already excluded from the prize as stated above in these Terms and Conditions. A travel guide with a list of rental cars, activities and excursions will be provided prior to departure. These may be booked prior to arrival at the expense of the winner and/or companion through the Destination© travel agency with which LPQ collaborates.

Winners are responsible for their personal legal documents, as well as the legal documents of their accompanying person, which are necessary to benefit from the trip. Specifically, Global Award winners and their accompanying person must:

• Have a valid travel document (ID card, international passport, travel visa, etc.) to receive the Global Award. The travel document must be valid both at the time the Global Award is awarded and at the time the Global Award is executed (from the date of departure to the date of completion of the culinary journey);
• Comply with health or safety regulations imposed by the airline or destination country;
• Visa in the destination countries if required.
• Compliance with all applicable immigration, health and other legal regulations in the countries of origin, transit and/or destination.
• If the Global Prize winners do not comply with the above conditions, they will no longer be eligible for the Global Prize, will be excluded from the Contest by LPQ and will not be entitled to compensation and/or to claim other services, a voucher or money in lieu of the Global Prize.

4.2 Provisions common to all Prizes

4.2.1 Each entrant may win only one prize.

4.2.2 The prizes won are strictly personal and may under no circumstances be transferred, sold or exchanged with third parties.

4.2.3 Winners may not exchange their prize for other services, a voucher or money. In case of rejection of the prize by the original winner, LPQ will select a new winner for the prize.

1. Selection of Winners

5.1 At the end of the Contest, on 05/11/2024 a jury composed of 3 from LPQ Argentina (“Local Jury”) will review all comments posted in accordance with Article 3.2 of these General Terms and Conditions, under LPQ’s Instagram® post, and will award a score to all comments out of 20, based on their creativity and originality.

The Local Jury will share, no later than 06/11/2024, the list of the ten (10) comments with the highest scores with LPQ Headquarters, located at 1000 Brussels, Havenlaan 86/C, Belgium.

5.2 LPQ Headquarters will create four groups from the lists of comments received from the local LPQ entities that have organized the “Taste of Better Living” contest:

• Each of the ten (10) comments with the highest scores from Argentina;
• Each of the ten (10) highest scoring comments from Mexico;
• Each of the ten (10) highest scoring comments from Belgium, Netherlands, Grand Duchy of Luxembourg and France (“EMEA List”).

5.3 On November 7, 2024, a jury composed of 3 members of LPQ HQ (in particular, the Brand Coordinator, the Chief Growth Officer and the Director of Global Operations, subject to change if any of these persons are unable to attend) (“LPQ HQ Jury”), will award a score out of a total of 20 points, based on their creativity and originality, to all comments from the Argentina, Mexico and EMEA Lists.

The comment with the highest score in each of the lists will win the Global Award: there will thus be 4 winners in total, namely one for each of the aforementioned lists from, respectively, Argentina, Mexico and the EMEA List.

The selection of the Global Prize winners will be carried out under the supervision of Mr. Ben Van Schel, a bailiff with office at Hendrik Placestraat 43b 1702 Dilbeek, Belgium.

5.4 In case two or more comments have the same score, the comment that has been published first (earlier in date and time) will be considered to have the higher score.

5.5 No later than 12/11/2024, each winner will be contacted via the Instagram® profile with which he/she posted the winning comment, by the profile @Lepainquotidienbe. Participants will be asked to provide their contact details (first name, last name, address, email and phone number). If the winner does not respond to the message from the @Lepainquotidienbe account requesting additional information within eight (8) days of the message being sent, he/she will be deemed to forfeit his/her prize and the prize will be reinstated in the Contest.

1. Data protection

6.1 By entering the Contest, entrants are informed that LPQ will collect and process the personal data they provide to LPQ in the context of the Contest for the purpose of administering the Contest and identifying the winner(s). LPQ will share entrants’ personal data only to the extent necessary for the administration of the Contest. In accordance with the Data Protection Regulation, i.e. Regulation 2016/679, and other applicable privacy protection regulations, each participant has the right to access, modify and delete their data, to limit the processing of their data, to object to the processing of their data, as well as the right to data portability and to define guidelines on the destination of their personal data after their death. These rights can be exercised by contacting LPQ at info@lepainquotidien.com.ar. The participant also has the right to file a complaint with a supervisory authority, in Argentina, the Agency for Access to Public Information. If a participant requests the deletion of his/her data, objects to the processing of his/her data or requests the limitation of the processing of his/her data before the winner is selected, such participant understands and accepts that he/she is withdrawing his/her participation in the Contest, knowing that without this data, the participant cannot be included in the list of participants of the Contest.

6.2 Promotional and advertising offers may be sent to the participant, but only if the participant specifically indicates that he/she wishes to receive these offers. Any publication about the winners will be made public only with the express consent of the winner himself/herself.

6.3 If the entrant would like more information about LPQ’s privacy policy, he/she can consult LPQ’s privacy statement on the website

https://www.lepainquotidien.com/ar/en/privacy-policy-2/

1. Warranties and Liability

7.1 To the extent permitted by applicable law, LPQ shall not be liable for any damages (including damages to third parties) or costs of any nature or cause whatsoever arising out of participation in the Contest, the awarding of the prizes, the receipt and/or use of the prizes.

7.2 LPQ makes no warranties regarding the use, availability and functionalities of the Instagram® platform. LPQ further disclaims any express or implied warranties that (i) Instagram® will be available without interruption; (ii) errors or defects in Instagram® will be corrected; or (iii) Instagram® will be free of viruses or other malicious code; (iv) that Instagram® will function without interruption or error in conjunction with the entrant’s Internet connection.

7.3 The entrant warrants that in connection with the Contest it will abide by the applicable Instagram® Terms of Use and Community Guidelines. Under no circumstances will LPQ be liable if any contribution, post or comment made by an entrant is removed or blocked by Instagram® due to an alleged violation of the Terms of Use or Instagram® Guidelines. In particular, the entrant warrants that any content provided by him/her in the context of the Contest will not infringe the intellectual property and/or privacy rights of third parties. To the extent that any content provided by the entrant within the context of the Contest may be protected by intellectual property rights, the entrant grants LPQ, for the duration of the intellectual property right protection, a non-exclusive, transferable, royalty-free, worldwide license to use such content (including the right to reproduce, the right to translate and the right to communicate it to the public).

7.4 LPQ reserves the right, for reasons of force majeure or at its sole discretion, including but not limited to reasons of strikes, flight cancellations, unavailability of accommodation in Greece, epidemics, pandemics or any other travel restrictions, to postpone or withdraw the Contest. In any case, LPQ cannot be held responsible for any decision taken by LPQ regarding the organization, postponement or withdrawal of the Contest, except in cases of fraud.

7.5 LPQ is in no way responsible for any defect in a prize or if a prize does not meet the winner’s expectations.

7.6 Winners of the Contest agree to participate in the promotional and announcement activities surrounding the awarding and exercise of the prizes.

Winners agree that their Instagram® profiles may be publicly announced by the @lepainquotidienar profile in a separate Instagram® post or story in the context of this Contest.

Global Prize winners are informed that they will be photographed and/or filmed by LPQ during the Culinary Trip described in Art. 4.1 of these General Terms and Conditions. Winners grant LPQ, free of charge and for 50 years, the exclusive and unrestricted right to edit, modify, reproduce, publish, communicate to the public, display or use their name, voice and/or image (collectively “Image Rights”) fixed in photographs, films, videos and/or sound recordings taken and/or filmed by LPQ during the Culinary Journey described in Art. 4.1 of these General Terms and Conditions and this for promotional or advertising purposes, in all tangible and intangible media, including on the Website(s), social networks or other media, or for any other similar lawful purpose, to the fullest extent permitted by applicable law.

1. Other Provisions

8.1 These General Terms and Conditions are subject to Argentine Law.

8.2 The courts of the City of Buenos Aires shall have jurisdiction over any dispute arising out of or relating to the Contest and/or these Terms and Conditions.

8.3 In the event that an entrant has questions or complaints about the Contest, he/she may contact LPQ using the following email address: marketing.support@lepainquotidien.com

8.4 The provisions of these General Terms and Conditions are severable. If any provision of these General Terms and Conditions is or becomes invalid or unenforceable, such invalid or unenforceable provision shall be replaced by another provision which is as similar in substance as possible to the invalid or unenforceable provision, but which is valid and enforceable. The invalidity or unenforceability of such provision shall not affect the other provisions of these General Terms and Conditions, and these General Terms and Conditions shall in all cases be construed as if the invalid or unenforceable provision had been replaced as described above.