We all want the best out of life! At Le Pain Quotidien we believe this is all about finding balance through a strong sense of community, eating well, sleeping soundly, and staying active.

That’s why our new menu is based on the wholesome diets and lifestyles of happy, healthy communities around the world. Their approach to living better inspired our founder Alain and our chefs to experiment with new ingredient combinations and create delicious, nutritious dishes – to share the taste of living better with you and those you care for.

To celebrate our new menu, we are giving away a trip to one of the inspiring countries, Greece.

Le Pain Quotidien – Rules of the contest “The taste of better living”.

1. General Provisions1.1 These General Rules apply to the contest “El sabor de vivir mejor” (hereinafter, the “Contest”), organized by Operadora LPQ SA DE CV, with registered address at San Isidro 180 Ampliación Petrolera 02470 Azcapotzalco, CDMX, and registered under OLP080326HW2 (hereinafter, “LPQ”).

1.2 Participation in the Contest implies full knowledge by the participant, as well as the absolute acceptance, without reservation, of these General Rules, as well as of all the decisions of the contest taken by LPQ.

2. 2. Participation in the Contest

2.1 This Contest is open to all natural persons over 18 years of age at the time of participation who reside in Mexican Territory.

2.2 Participation in the contest is not permitted to any person working directly or indirectly with LPQ (employees, independent service providers, etc.).

2.3 In case of abuse, fraud or deception, LPQ reserves the right to exclude the participant and/or winner from the Contest, and such persons will no longer be entitled to receive any prize, subject to all other rights.

3. Organization of the Contest

3.1 This Contest has no purchase obligation and is only valid from October 21, 2024 to November 03, 2024, 21:00 GMT-6 in Mexico.

3.2 In order to participate in the Contest and be eligible for the Global Prize described in Clause 4.1, the participant must cumulatively complete the following steps:

1. a) The participant will “like” the Instagram® post of 10/21/2024 by @lepainquotidienmx (hereinafter the “LPQ Instagram® Post”).b) Entrant will post a comment below the LPQ Instagram® Post in which (i) Entrant describes what “The Taste of Better Living” means to him/her; and (ii) tags three (3) friends with whom Entrant would like to share “The Taste of Better Living”.

(c) The entrant will share the LPQ Instagram® Post on his/her own Instagram® account’s “story”. This participation will only be taken into account if the participant has a public Instagram® account.

3.3 Therefore, the objective of this Contest is for the entrant to describe and define “the taste of better living” in the most original way possible. Participants are explicitly prohibited from using artificial intelligence (generative) tools in the context of the Contest.

3.4 Each participant may only participate in the Contest once. However, if an entrant participates more than once, only the first participation will be valid.

3.5 Although the Contest is conducted on the Instagram® platform, the Contest is not sponsored, endorsed, administered by, or connected in any way with Instagram®.

4. Prizes

4.1 Overall Prize: Culinary Experience

There are a total of four (4) Global Prizes to be assigned:

– One (1) Global Prize will be assigned to participants in the “the taste of better living” contest organized by the local LPQ entity in Argentina;

– One (1) Global Award will be assigned to participants in the “el sabor de vivir mejor” contest organized by the local LPQ entity in Mexico;

– Two (2) Global Prize will be awarded to participants in the “taste of better living” contest organized by the LPQ local LPQ entities in Belgium, the Netherlands, the Grand Duchy of Luxembourg and France.

The Global Prize consists of a culinary trip to Greece from June 3, 2025 (outbound flight will depart from Mexico City on June 2, 2025) to June 6, 2025 organized by LPQ, each of the Global Prize winners may take the person of their choice on the culinary trip, as long as their companion is over 18 years of age.

More specifically, the Global Prize includes the following (for each of the 4 winners with their respective companion):

– 3-night stay (from June 3, 2025 to June 6, 2025) in Greece at the Patric & Joan Leigh Fermor House in Mani, in a private room with private bathroom and shared living and dining room (or similar accommodation, should this resort not be available);

– 3x breakfasts;

– Daily room cleaning service at the Patric & Joan Leigh Fermor House in Mani;

– Economy class flight to Athens, Greece, departing from the country in which the headquarters of the LPQ entity that posted the LPQ Instagram® Post in which the winner commented on it is located (e.g., if the participant posts a comment on an Instragram post (“Home Country”). In the case of Mexico, this is Mexico City Airport;

– Economy class flight from Athens (Greece) to the country of origin;

– Transfer from Athens airport to the Patric & Joan Leigh Fermor House in Mani on June 3, 2025;

– Transfer from Patric & Joan Leigh Fermor House in Mani to Athens airport on June 6, 2025;

– Tourist tax for the stay at the Patric & Joan Leigh Fermor House in Mani from June 3, 2025 to June 6, 2025;

– 1 “family style” dinner on June 4, 2025, together with all World Award winners and their companions, at the Patric & Joan Leigh Fermor House in Mani, prepared by Alain Coumont, founder of Le Pain Quotidien. Any specific dietary requirements (allergies, vegetarian, vegan, …) of the winner and/or accompanying person, must be communicated to LPQ prior to arrival in order to be taken into account.

Subject to availability at the time of booking, LPQ reserves the right to change flight dates, flights, airline, departure or destination airport and accommodation.

LPQ is not responsible for any other expenses in connection with the Global Prize. Thus, the winner and his/her companion will bear the costs of, among others, travel insurance, all meals except breakfast and dinner on June 4, 2025 prepared by Alain Coumont (see above), transportation between his/her home and the airport in the Home Country or any other transportation (except for the transfer between the airport and the hotel), rental car, excursions and/or activities, and other on-site purchases. In addition, the winners and their companion will jointly and severally bear all expenses for any damage they may cause to the Patric & Joan Leigh Fermor House, as well as for any other damage they may cause to persons for the entire duration of the World Prize (June 3, 2025 to June 6, 2025). If a person wishes to consume their own alcohol at the Patric & Joan Leigh Fermor House, a corkage fee of €15 per bottle will be charged on departure. This list may include other items. Should the winners and/or their companions wish to extend their stay in Greece, they may do so at their own expense. A travel guide with a list of rental cars, activities and excursions will be provided prior to departure. These may be booked prior to arrival at the expense of the winner and/or accompanying person through LPQ’s partner travel agency Destination©.

Winners are responsible for their personal legal documents required to participate in the trip, as well as those of their companions. In particular, the winners of the Global Prize and their companion must:

– have a valid travel document (identity card, international passport, travel visa, etc.) to receive the Global Prize. The travel document must be valid both at the time the Global Prize is awarded and at the time it becomes valid (from the date of departure until the date the culinary trip ends), or as long as required by applicable law or any other applicable regulation specifying a minimum period of validity for travel.

– comply with any health or safety regulations imposed by the airline or country of destination;

If Global Prize winners fail to comply with the above conditions, they will cease to be eligible for the Global Prize, LPQ will exclude them from the Contest and they will not be entitled to compensation and/or claim any other services, vouchers or cash in lieu of the Global Prize.

4.2 Provisions common to all prizes

4.2.1 Each entrant may win only one prize.

4.2.2 Prizes won are strictly personal and may under no circumstances be assigned, sold or exchanged with third parties.

4.2.3 Winners may not exchange their prize for other services, vouchers or money. In the event that the original winner declines the prize, LPQ will select a new winner for the prize.

5. Selection of Winners

5.1 At the end of the Contest, on 05/11/2024, a jury consisting of 3 members of LPQ Mexico (“Local Jury”) will review all comments posted in accordance with Article 3.2 of these Terms and Conditions, under LPQ’s Instagram® Posting and will score all comments out of 20 based on their creativity and originality.

The Local Jury will share the list of the ten (10) comments with the highest scores no later than 06/11/2024 at the LPQ Headquarters which is located at 1000 Brussels, Havenlaan 86/C, Belgium.

5.2 LPQ Headquarters will create four groups from the lists of comments received from the local LPQ entities that have organized the “Taste of Better Living” contest.

– Each of the ten (10) highest scoring comments from Argentina;
– Each of the ten (10) highest scoring comments from Mexico;

– Each of the ten (10) highest scoring comments from Belgium, the Netherlands, the Grand Duchy of Luxembourg and France (“EMEA List”).

5.3 On November 7, 2024 a jury consisting of 3 members of LPQ HQ (in particular, the Brand Coordinator, the Chief Growth Officer and the Director of Global Operations, subject to change in case any of these persons are unable to attend) (“LPQ HQ Jury”), will assign a score of up to 20 points to each comment based on its creativity and originality, to all comments from the Argentina, Mexico and EMEA Lists.

The comment with the highest score in each of the lists will win the Global Award: there will thus be 4 winners in total, namely one for each of the aforementioned lists from, respectively, Argentina, Mexico and the EMEA List.

The selection of the winners of the Global Award will be carried out under the supervision of Mr. Ben Van Schel, bailiff with offices at Hendrik Placestraat 43b 1702 Dilbeek, Belgium.

5.4 In the event that two or more comments have the same score, the comment that has been posted first (first in date and time) will be considered to have the highest score.

5.6 No later than 12/11/2024, each winner will be contacted via the Instagram® profile with which he/she posted the winning comment, via the @lepainquotidienbe profile. Participants will be asked to provide their contact details (first name, last name, address, email address and phone number). If the winner does not respond to @lepainquotidienbe’s message requesting additional information within eight (8) days of it being sent, his/her prize will be considered forfeited and the prize will be re-entered into the Contest.

6. Data protection

6.1 By entering the Contest, entrants are informed that LPQ will request and process the personal data they provide to LPQ in the context of the Contest for the purpose of administering the Contest and identifying the winner(s). LPQ will share entrants’ personal data only to the extent necessary to administer the Contest. In accordance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and the Reglamento (RLFPDPPP), and other applicable privacy protection regulations, each participant has the right to access, modify and delete their data, to limit and oppose its processing, as well as (if applicable) the right to data portability and to define guidelines relating to the destination of their personal data upon their death. These rights may be exercised by contacting LPQ at atencion_clientes@lpqmexico.com.mx. The participant also has the right to file a complaint with a supervisory authority, the Instituto Nacional de Transparencia, Acceso a la Información y de Protección de Datos Personales (INAI), in Mexico. If a participant requests the deletion of his/her data, objects or requests to limit its processing, before the winner is selected, said participant understands and accepts that he/she is withdrawing his/her participation in the Contest, since, without this data, the participant cannot be included in the list of participants of the Contest.

6.2 Promotional and advertising offers may be sent to the participant, but only if the participant expressly indicates that he/she wishes to receive them. Any publication about the winners will only be made public with the express consent of the winner himself/herself.

6.3 If the entrant would like more information about LPQ’s privacy policy, the entrant can consult LPQ’s privacy statement on the website. https://www.lepainquotidien.com/mx/en/privacy-policy/

7. Warranties and Liability

7.1 Except for damages that are a direct and immediate consequence of LPQ’s breach of its obligations in terms of these Terms and Conditions, LPQ shall not be liable for any damages (including damages to third parties) or costs of any nature or cause whatsoever arising out of participation in the Contest, the awarding of the prizes, the delivery and/or use of the prizes.

7.2 LPQ makes no warranty as to the use, availability and functionality of the Instagram® platform. LPQ further disclaims any implied or implied warranties that (i) Instagram® will be available on an uninterrupted basis; (ii) that errors or defects in Instagram® will be corrected; or (iii) Instagram® will be free of viruses or other malicious code; (iv) that Instagram® will function uninterrupted or error-free in conjunction with Entrant’s Internet connection.

7.3 The Entrant warrants that, in connection with the Contest, it will abide by the applicable Terms of Use and Instagram® Community Guidelines. Under no circumstances will LPQ be liable if any contribution, post or comment made by an Entrant is removed or blocked by Instagram® due to an alleged violation of the Terms of Use or the Instagram® Guidelines. In particular, the entrant warrants that any content he or she provides in the context of the Contest will not violate the intellectual property rights and/or privacy rights of third parties. To the extent that any content provided by the entrant in the context of the Contest may be protected by intellectual property rights, the entrant hereby grants to LPQ, during the term of protection of the intellectual property right, a non-exclusive, transferable, royalty-free, worldwide license to use such content (including the right of reproduction, the right of translation and the right of communication to the public).

7.4 Except as otherwise provided by law, LPQ reserves the right, for reasons of force majeure or at its sole discretion, including but not limited to strikes, flight cancellations, unavailability of accommodation in Greece, epidemics, pandemics or any other travel restrictions, to postpone or cancel the Contest. In any event, LPQ shall not be liable for any decision taken by LPQ with respect to the organization, postponement or cancellation of the Contest, except in case of fraud.

7.5 LPQ shall in no event be liable for any defect in a prize or if a prize does not meet the winner’s expectations.

7.6 Winners of the Contest agree to participate in the promotional and announcement activities surrounding the awarding and exercise of the prizes.

Winners agree that their Instagram® profiles may be publicly announced by the @lepainquotidienmx profile in a separate Instagram® post or story, in the context of this Contest.

Global Prize winners are informed that LPQ will photograph and/or film them during the Culinary Journey, as described in Article 4.1 of these General Terms and Conditions.

Winners hereby grant to LPQ free of charge, for 50 years, the exclusive and unrestricted right to edit, modify, reproduce, publish, communicate to the public, display or otherwise use in any other manner their name, nickname, voice, face and/or likeness (collectively “Image Rights”) that are fixed in photographs, films, video and/or sound recordings taken and/or filmed by LPQ during the Culinary Journey, as described in Article 4.1 of these General Rules, and as described in Article 4.1 of these General Rules, and that LPQ will photograph and/or film them during the Culinary Journey. 1 of these General Terms and Conditions and this for promotional or advertising purposes, in all tangible and intangible media, including the Website(s), social networks or other media, or for any other similar lawful purpose, to the fullest extent permitted by applicable law.

8. Other Provisions

8.1 These General Conditions are subject to the laws of Mexico.

8.2 The courts of Mexico City shall have jurisdiction over any dispute arising in connection with the Contest and/or these General Rules.

8.3 Should an entrant have any questions or complaints about the Contest, he/she may contact LPQ using the following e-mail address: marketing.support@lepainquotidien.com

8.4 The provisions of these General Terms and Conditions are severable. If any provision of these General Terms and Conditions is invalid or unenforceable, such invalid or unenforceable provision shall be replaced by another provision that is as similar as possible in content to the invalid or unenforceable provision, but which is valid and enforceable. The invalidity or unenforceability of such provision shall not affect the other provisions of these General Conditions, and these General Conditions shall in all cases be construed as if the invalid or unenforceable provision had been substituted as described above.

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